Biography (three versions)
A long bio (~300–500 words), a short bio (~100 words), and a one-line description — all written in the third person. Cover your origin, sound, key releases, and standout moments.
Press kit
Build a press kit that gets you booked
A press kit is how promoters, festivals, journalists, and labels decide whether to work with you. This guide walks through exactly what a professional music or DJ press kit contains, how to organize it, and how to package it as a clean .zip you can send anywhere.
The basics
What a press kit is — and why you need one
A press kit (often called an EPK, or Electronic Press Kit) is a curated bundle of everything someone needs to understand and book you: your bio, photos, music, achievements, technical requirements, and contact details. It's the music industry's standard way of introducing yourself to people who can put you on a stage, in a magazine, or on a label.
There are two forms. A hosted EPK lives at a link you can update any time — Artist Kit generates one for you automatically from your profile. A downloadable press kit is a .zip file you attach to an email or submission form, so the recipient has everything offline and in one place. Most working artists keep both: the link for quick sharing, the .zip for festival submissions, press packs, and booking agents who ask for files.
You need one the moment you start reaching out. Festival applications, venue bookings, blog pitches, label and sync submissions, and playlist outreach all expect a press kit. Having a polished one ready signals that you're serious and easy to work with.
What to include
A great press kit is curated, not exhaustive. Include what helps someone book or write about you — and leave out the filler.
High-resolution press photos
3–5 professional shots at 300 DPI, in both landscape and portrait. Mix studio and live images, keep them recent, and always include the photographer's credit.
Logos & branding
Your logo as a transparent PNG plus a vector file (SVG/AI/EPS), in color, white, and black versions. Add a square avatar and current release artwork.
Music & streaming links
Link to Spotify, Apple Music, Bandcamp, and SoundCloud rather than embedding large files. List your key releases with dates and any standout numbers.
DJ mixes & demo sets
For DJs and electronic acts: one or two continuous mixes (45–60 min) with a timestamped tracklist, or links to Mixcloud / SoundCloud. Showcase your signature sound.
Technical rider & stage plot
For live acts and DJs: your equipment requirements, input list, stage layout diagram, and booth/CDJ setup. Makes you effortless for a venue to host.
Press, quotes & accolades
Review snippets with the publication and date, awards, chart positions, notable playlist placements, and standout collaborations.
Proof of draw
Streaming and social numbers, monthly listeners, growth trends, and audience demographics. Emphasize momentum — bookers care about who you'll bring through the door.
Contact & booking
A monitored email plus your manager, booking agent, and PR contacts if you have them. Make it impossible to wonder how to reach you.
Organization
How to structure the .zip
Use clear, consistently named folders so a stranger can find what they need in seconds. Here's a clean, professional layout — drop the folders you don't need.
Name the .zip itself professionally — e.g. ArtistName_Press_Kit_2026.zip — and keep it under 30MB so it's easy to email and to upload to your Artist Kit page.
ArtistName_Press_Kit_2026/
├── README.txt (one-line guide to the contents)
├── Bio/
│ ├── bio.pdf
│ ├── bio-short.txt
│ └── one-sheet.pdf
├── Photos/
│ ├── headshot-color.jpg (300 DPI, landscape + portrait)
│ ├── live-01.jpg
│ └── PHOTO_CREDITS.txt
├── Logos/
│ ├── logo-color.png (transparent)
│ ├── logo-white.png
│ └── logo-vector.svg
├── Music/
│ ├── discography.pdf
│ └── streaming-links.txt
├── Press/
│ ├── press-release.pdf
│ └── press-coverage.pdf
├── Technical/
│ ├── technical-rider.pdf
│ └── stage-plot.pdf
├── Tour/
│ └── tour-history.pdf
└── Contact/
└── contact.pdfThe documents to include as PDFs
PDFs keep your layout intact on every device. These are the ones worth creating — make every link inside them clickable.
bio.pdf
Your long and short bios on a branded page, ending with your website, socials, and contact. Third person, no clichés, updated every 6–12 months.
one-sheet.pdf
A single scannable page: name, logo, photo, a 50–100 word bio, current release, 3–5 press quotes, key links, and contact. The document most people read first.
press-release.pdf
For a launch or announcement: headline, dateline, two or three paragraphs of context with a quote, a short 'About' bio, and a press contact.
technical-rider.pdf
Your performance requirements: lineup, FOH and monitor needs, full input list, backline, and power. For DJs: CDJ/mixer models, booth size, and monitor setup.
stage-plot.pdf
A top-down diagram showing performer positions, mic placements (numbered to your input list), monitors, and cable routes. A neat hand-drawn version is fine.
tour-history.pdf
Current dates plus a selected list of notable past venues, festivals, and residencies, with years. This is your proof of a live track record.
How to package it as a .zip
Once your folders are organized, compressing them into a single .zip takes seconds.
On macOS
- 1Put everything inside one parent folder named like ArtistName_Press_Kit_2026.
- 2Right-click (or Control-click) the folder and choose 'Compress'.
- 3A .zip appears next to it — rename it to match your artist name if needed.
On Windows
- 1Put everything inside one parent folder named like ArtistName_Press_Kit_2026.
- 2Right-click the folder, choose 'Send to', then 'Compressed (zipped) folder'.
- 3Rename the resulting .zip so it reads clearly to whoever receives it.
Keep the final .zip under 30MB. Link to music and video rather than embedding large files, and export photos at a sensible quality — that's almost always enough to stay well under the limit.
Best practices & common mistakes
Do
- Keep it current — refresh photos, stats, and dates every few months.
- Use consistent branding across every document and image.
- Name files clearly: ArtistName_Bio.pdf, not final_v3_REAL.pdf.
- Write bios in the third person and proofread everything.
- Credit your photographers and make every link clickable.
Avoid
- Outdated or low-resolution photos that can't be used in print.
- A bloated kit full of huge audio and video files — link instead.
- Dead links to streaming or social profiles.
- Missing or buried contact details.
- Sharing editable Word docs where formatting breaks — export PDFs.
DJs vs. bands — what to emphasize
The essentials are the same, but the spotlight shifts depending on what you do.
DJs & electronic artists
Lead with continuous mixes and a timestamped tracklist, list residencies and Beatport/chart highlights, use DJ-booth photos, and make your technical rider specific about CDJ/mixer models and booth monitoring.
Bands & singer-songwriters
Lead with individual track and video links, introduce the members and their roles, include full-band live photos, and provide a detailed stage plot and input list for the whole setup.
Every Artist Kit page comes with an EPK that's generated automatically from your bio, music, gigs, photos, and contact info — always current, always at your link.
On a Pro plan you can also upload your own custom press kit as a .zip (up to 30MB). When you do, visitors download your file instead of the generated one — perfect when you've put together a fully designed kit using this guide.
Add or replace your custom press kit any time from the Press kit section of your page editor.
Press kit FAQ
- What's the difference between a press kit and an EPK?
- They're effectively the same thing — a bundle of your bio, music, photos, and credentials. 'EPK' usually refers to the digital/linkable version, while 'press kit' often means the downloadable .zip. Artist Kit gives you both.
- Do I need a press kit if I'm just starting out?
- Yes, earlier than you'd think. As soon as you pitch a promoter, apply to a festival, or email a blog, they'll expect one. A focused kit with a bio, a few photos, your music links, and contact info is enough to look prepared.
- What file format and size should it be?
- Package it as a .zip and keep it under 30MB. Use PDFs for documents, high-resolution JPEG/PNG for images, and link out to streaming and video rather than embedding large media files.
- Does uploading a custom press kit replace my generated EPK?
- Yes. When you upload your own .zip on a Pro plan, visitors download that file instead of the auto-generated one. Remove it any time to fall back to the generated press kit.
Ready to share your music?
Get a booking-ready page and an auto-generated EPK at your own link — then upload your custom press kit when it's ready.